THE EVOLUTION OF THE REVEREND AL SHARPTON

In the 1980’s I was a street reporter for a local TV station in Manhattan.  The Reverend Al Sharpton was a man of some notoriety having formed his National Youth Movement he made his way onto the scene of every head line grabbing, race related story the city had to offer.   From Bernhard Goetz, the subway vigilante, to the Howard Beach racial assault, the Reverend Al was always there front and center. He had the loudest voice of protest and the biggest army of outraged supporters. He never met a tv camera he didn’t like.  Then came Tawana Brawley.  She was the fifteen year old African American girl found in Wappinger, New York in a plastic bag covered with feces. She had racial slurs scrawled on her body written in charcoal. She claimed she had been assaulted and raped by six white men who were members of law enforcement.  It was a story and a media journey that Sharpton and Brawley’s two attorneys led New York reporters and authorities on for eight tortuous months. A story that eyewitness accounts proved was a lie and a hoax conjured up by a frightened girl afraid of a step father’s beating.  Sharpton and Brawley’s lawyers were sued for defamation. Sharpton’s street  cred was shattered.  Worse more stories came out like the coke sting in which he claimed he was set up by the feds. Then the self admitted revelation that he wore a wire for the FBI to trap other civil rights leaders. His income tax problems and the failed bid for the presidency with questionable matching funds put the nail in Sharpton’s media coffin. Then as only the mighty master of media manipulation could do he came back and this time he got the highest paid job offer of his lifetime.

In 2006 Radio One offered Al a talk show with a reported seven hundred thousand dollar yearly salary.  He had to have felt the “on air” power of reaching many at once with a new and steady on air presence. Like him or hate him a star was born and the Reverends’ life once again took a turn in another direction.

He was there for the usual underdog v.s. the establishment cases like Sean Bell and at the end of the  90‘s Amadou Diallo.  If you were black and in trouble over a civil rights injustice it seemed Al Sharpton was still the man you wanted behind you. He was back and in the black community bigger than ever.  Except his weight.  He shed the pounds and some of his hard core image. He was now a man with a voice a platform and mega following.  With his National Action Network last spring he honored the president of MSNBC and lobbied for Comcast in the NBC takeover.

Enter Al the TV anchor. When Ed Shultz took off, it was the Rev Al who filled in.
Anyone who watches the network regularly will know he didn’t suck. In fact there is something about his edginess and personality that makes you want to listen. He is compelling.

In the last few weeks Al has been sitting in the coveted six pm MSNBC anchor position. The usual chatter is ongoing, “will he or won’t he” get that job as a permanent position?
As a newscaster for over thirty years I can tell you, he is a man with a plan and so watchable in that MSNBC time slot that at the end of the day you can’t wait to see him.  He is the counter punch to the Obama haters. He does his homework and he spars with the best of them.  You  look at him and know he is a person who’s voice needs and should be heard at this time in history. He can even get a respectful smile out of someone who is his polar opposite like ultra conservative Pat Buchanan. He has become destination TV with a unique perspective.  He is funny, never boring and though not perfect the ratings have held steady.  From his slimmed down body to his distinctive expressive eyebrows framing eyeballs that look straight through the camera at you, this guy has game.  I would say Al you  have found your niche and you have come a long way since those heated, packed, hostile press conferences you held in the days of Tawana Brawley.

Go Reverend we are watching and rooting for you because life is forgiving.